On some misunderstandings about the copier

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A few misunderstandings about the copier

in the past period of time, I have been thinking about such a problem, that is, whether the rip driven copier can really be used to produce complex variable data printing parts. In the past, this problem could not be established at all, but now, rip driven copiers are not real copiers anymore. They can complete many other tasks besides copying. In fact, they are small digital printers with front-end rip and color management tools, but their production speed is lower than that of large digital printers. Although the functions are similar, the price of the copier driven by RIP is much lower than that of the real digital printer. It is not difficult for us to find products with a price between 40000 and 50000 dollars in the market. They can complete the work that the main business income of the new material industry in the whole province of digital printing presses can achieve with a limited production environment of more than 2trillion yuan. Of course, this will have a certain impact on the manufacturers of digital printing presses, but in fact, many small printing houses simply cannot afford to buy larger printing presses. Although some printing plants with digital printing machines are also using these copiers to produce ultra short version moving parts (this is easy to understand, and the printing machine manufacturers also know their disadvantages in this regard), in most cases, small printing plants use them as the only output equipment, because according to the situation of customers, these equipment can bring them the required production capacity at an attractive price. Let's take RDW imaging, a company based in Wheaton, Maryland, five miles from Washington. For many years, the company's main customers are local non-profit institutions, such as synagogues and private schools, so they can meet the needs of customers with Heidelberg qmdi. But with the passage of time, their printing quantity is also gradually decreasing, and sometimes they can't even earn back the use cost of direct imaging printing machines. So the company gave up the direct imaging printer and chose Xerox 250 printer. The resolution and speed of this printing are 2400 DPI and 50 ppm respectively, filling the gap between high-end office and printing production environment. It can not only produce pamphlets, but also be compatible with Rip after selecting the desired experimental method. David sacks, a partner of RDW imaging, purchased two such devices, one equipped with fiery rip and the other with Cleo rip suitable for variable data printing. Now let's learn about some misunderstandings about this kind of copier in the industry, and take RDW imaging company and their customer base and customer needs as examples to analyze these "misunderstandings". Misunderstanding 1: the production quality of these equipment is not high, and they can only complete some basic work. It is a fact that the market that RDW company serves is a vibrant color printing market, but everyone who has seen the samples produced by the company knows that it is engaged in some very basic work. The two Xerox 250 printers that the company is using are installed with Rip with densitometer option, which enables people to always maintain the accuracy of the equipment. In addition, this printer can also produce pages suitable for horse riding and with two to three round holes, so that it is convenient to think of more flexible and complex post press processing. Xerox 250 printer adopts a low oil toner system, so the output quality is improved, so that the page used by Yucheng bioengineering Utilization Technology Research Institute of Shandong University does not look like "copied". And the page will not appear flaky peeling or cracking in the process of creasing. Of course, this printer also has some limitations in design. For example, it can't print large areas of field color blocks, but in one point, it is no different from most digital printers. Misunderstanding 2: they cannot be produced on a variety of papers. Of course, in an ideal situation, customers want to print on any material with a digital printer, but this ideal situation will never appear. Small format digital printers/copiers cannot do this, nor can large-scale digital printers. In order to help customers understand which substrates can be printed with digital printers (which is quite different from the products they can print on qmdi), RDW company recently launched a series of samples to show a variety of papers suitable for printing, including bright white inkjet printing paper, color paper, parchment, index paper, glossy paper and coated paper. The customer's response to these samples was very positive. No one likes change, but in the market, these papers are enough to meet the needs of most customers. RDW imaging company can also print on special paper such as parchment/the biggest defect of this equipment is that it cannot print card paper on both sides, but few customers require factories to produce in this way. When you need to print patterns on the back of the paper, sacks will turn the paper over and process it again. When people use Xerox printers, the biggest difficulty they face may be printing double-sided variable data live parts on cardboard. However, the key problem is that this is only a "possibility". So far, no customer has made such a request, and if you consider the scope of RDW's market (producing newsletters and fund-raising leaflets for specific customers), it is even less likely to change in the future. Misunderstanding 3: they can't carry out complex variable data printing. People don't need to produce a large number of variable data printing live parts, and variable data printing products may not bring customers the advantage of variable data. RDW imaging prints about 12 newsletters a month, and all newsletters use black and white or pre printed covers. Now sacks wants to turn them all into colors. RDW imaging also uses variable data printing technology on many fund-raising activities. Recently, they successfully printed a batch of activities with different words and images inserted according to the age of children for a school. According to sacks, a typical donation activity usually contains more than a dozen images, two of which can be exchanged at any time. But RDW imaging has made a detailed chart. Each activity uses a chart and compares children's test scores through a national or local scoring system. This kind of live parts can be cut and qualified, and the quality is higher than before. Although RDW imaging has served many large real estate brokerage companies, it mainly focuses on non-profit organizations, because they have won a good reputation in this field, and are trying to improve their services to improve their reputation and prestige in these markets. Sacks said, "schools and churches are always raising money, and they have the best database." Misunderstanding 4: most people who buy photocopiers only use simple variable data printing software, such as Photoshop mail or MS Access. RDW imaging also uses cRIO's Darwin pro. Misunderstanding 5: the printing quantity is too small to carry out mass production. The printing number of live parts undertaken by RDW imaging is generally between 100 and 5000. The number of pages printed by the company on each machine has exceeded 800000, of which some countries are vigorously promoting the development and transformation of the plastic recycling granulator industry in recent years. 9% of the pages are 11x17 inches in size. Misunderstanding 6: people use the copier to print out of frustration. It is the second choice besides the large-scale digital printer. You can judge whether this statement is correct by yourself: sacks said: "We carefully evaluated the performance of various production printers, and finally found that the only defect of Xerox printers is that we can't print on both sides on paper jam, which is not a big problem at all. We can buy seven or eight such printers at the price of a large digital printer. They can bring us satisfactory productivity and production speed. Even if a machine appears If there is a fault, we can also ensure the normal operation of other machines. We plan to introduce the third and fourth Xerox 250 printers recently. " Misunderstanding 7: copiers can't compete with large digital printers. RDW imaging doesn't want copiers to compete with large equipment at all. When it comes to competition, their equipment can only compete with Xerox igen series printing machines, but this competition is very unnecessary. Because they are fully capable of meeting the production requirements of customers. The company has many excellent database experts and professional designers, as well as high-quality short edition printing and variable data printing capabilities, which will make them winners in the market. Reprinted from: Culture

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